Destination Marketing

Founded on the remote Shetland Isles, NB Communication opened an office in the bustling Scottish capital Edinburgh, in 2016. So now we’ve had a chance to experience the best of both worlds.

Destination marketing has always been a fundamental part of what we do at NB Communication. We’re passionate about promoting places and sharing all that they have to offer, encouraging people to live, work, study, visit and invest.

Our story starts in Shetland where, as proud islanders, we’ve been working since 2002 to help local businesses and organisations to sell Shetland and its produce to the rest of the world. We’ve been involved in all official promotional websites for Shetland since 2003 working with bodies such as the Shetland Islands Council, Shetland Islands Tourism, Visit Shetland and more recently Promote Shetland.

In 2017, our wealth of experience delivering impressive digital marketing projects for Shetland helped us win the significant and important contract to deliver the full Promote Shetland service for the Shetland Islands Council. The work we undertake contributes towards achieving the wider aspiration to grow Shetland’s economy, with a remit that goes far beyond tourism. Our job is to sell Shetland as a great place to live, work, and study, and an attractive and rewarding place to invest.

This is a four-year contract, worth over £1m, and we are responsible for everything, from brand and marketing strategy, to stakeholder engagement, PR, social media and advertising.

We have evolved from supporting destination marketing organisations to becoming and running destination marketing organisation in our own right.

Our in-house expertise in creating destination marketing strategies which drive economic growth is in demand, and we are currently working on digital projects with clients in Orkney, mainland Scotland and far beyond. We provide solutions that are applicable to islands, towns, cities and even countries. We are able to help identify the unique things that make a place special, for visitors and for residents. We'll take the time to learn everything there is to know about your place, and can help develop strategies to capitalise on your strengths.

At the heart of our creative process will be a well-crafted and visually-appealing website, one that can provide potential visitors and residents with all the information they need to know. We’ll create online tools and features, based around maps and multimedia experiences, which are specific to your destination and help bring it to life.

We’ll can then use a range of methods to attract people to your website, including social media, email marketing, PPC, PR and blogging (to name just a few). As your destination’s dedicated digital partner, we can assist you with all of this; constantly monitoring performance and ensuring everything is done to keep your destination fresh in the mind of your potential audience.

Take a look at how our dedicated destination marketing service has helped some of our clients below.

“Our new-look website developed by NB Communication went live recently and we are incredibly happy about it!”Gillian Henry

See how our dedicated Destination Marketing service is helping clients already

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